Classroom discussion - Different blogs

Jezabel

What is the blog about?
Tongue in cheek gossip news, about celebrities, fashion and sex.

Who is it aimed at and why would they read it?
Young, professional women who are interested in gossip and want to keep up to date with news. These females look on the blog to keep entertained during their day 'in the office'.

How often is updated? When is it updated?
44 posts in 24 hours. Times vary between posting within a space of minutes or a hour. They post between 9am - 7pm, ready for the next working day.

What kind of things does it cover?
Fashion, magazines, celebrities. The bloggers are usually humouring their topics negatively. Some science posts are also posted on the blog.

Style, tone, attitude of posts. Who writes them?
Trival news, celebrity news, negative news; gossip. A team of at least seven bloggers writing them.

Using links, multimedia or audience?
Pictures and videos are used. There is a poll, which shows an active audience.

What do you think of the design?
Logo represents a woman half glamourised and half dull, which shows the values the bloggers are posting; no glamourised news. Jezabel in red, which represents 'scarlet woman'. Simple layout, with blue and red. Very ideal for the subject.

How does the blog make money?
Advertising.